From consuming to enjoying

With two clearly defined seasons and several resort collections, it is not surprising that a major couture house can produce at least 12 collections a year. The figure rises scandalously when we think of other fashion systems such as ready-to-wear or fast fashion... But as the great genius Paco Rabanne said, "Fashion is not a game or a couturier's will; it is a moment of civilization" and we live in a very accelerated one. This overconsumption and the associated need to get rid of garments and accessories that we no longer want in order to make space in our closets, has become a global challenge in order to avoid the negative impacts it generates (such as, for example, shortage of drinking water, loss of soil or large amounts of waste). Although the challenge is enormous, and the solution to some issues is very complex, circular economy has been introduced as a [...]